We The Kings
Never far from home
For pop-rock quartet We The Kings, it’s all about staying connected—with each other, with their hometown roots, and especially with their fans. Named for hometown Bradenton, Florida’s King Middle School where they first made music together, the band—Travis Clark (lead vocals, guitar), Hunter Thomsen (guitar, backing vocals), Drew Thomsen (bass) and Danny Duncan (drums)—has grown into one of the most engaging and exciting acts on the pop-rock circuit. Talent, ambition, and hard work have all played a part, but for We The Kings, nurturing the bonds between the band and their fans is what makes it all happen.
In the age of Twitter, MySpace, and YouTube, interactivity and engagement are key to success, and the band has worked hard over the past two and a half years to stay as close to their fans as possible. The results are obvious in what they’ve accomplished. Their self-titled debut album hit #1 on Billboard’s New Alternative Album sales chart and spawned the Billboard-charting tracks “Secret Valentine” and “Check Yes Juliet,” which is nearing Platinum status. They’ve sold over 2 million tracks and had over 56 million plays on MySpace, 15 million YouTube video plays (including the #1 most played music video), and three of MTV.com’s most requested videos. Additionally, iTunes has featured “Check Yes Juliet” as its single of the week.
Their music has been licensed for the CW, MTV, Rock Band, and more, and they were nominated for a 2008 mtvU College Radio Woodie Award. Appearances on Jimmy Kimmel Live and MTV’s TRL and Spring Break 2008 have further boosted the band’s visibility. Constantly on the road, in 2009 they headlined their own tours as well as the 2009 Vans Warped Tour. They promote upcoming appearances, contests, and events with a barrage of personal posts and off-the-cuff videos, and regularly meet and greet fans at their shows. They constantly update their websites and blogs, and humorously document life on the road in their online mini-sitcom, “The King’s Carriage.” (Danny’s “allergic” to Skittles!...The band misinterprets the meaning of “Best New Artist!”) Front man Travis tweets frequently and blogs at whoistravisclark.com. Once you’re in the We The Kings orbit of interconnectivity, the pull is irresistible. There’s always some new burst of WTK fun to jump into; it’s a never-ending buzz of activity, where fans and band are equal participants.
Since Warped wrapped up, the band has been in the studio recording their sophomore disc, produced by S*A*M & Sluggo (Gym Class Heroes, Cobra Starship, Metro Station) which will be released December 8. The infectious first single, “Heaven Can Wait,” is gaining nationwide airplay, climbing the Billboard Singles chart, and has already reached the Top 10 on the Alternative Singles chart. It’s the band’s third Top 40 charting single. On the road and in the studio the band has had the opportunity to collaborate with artists like teen sensation Demi Lovato who appears on the new album on the pop ballad “We’ll Be A Dream.”
The title of the new release, Smile Kid (S-Curve), sums up the band’s attitude. As Clark explains, “we are all about living life as happy as possible, and when you seem down, just remember to Smile Kid ” Infectious high spirits and camaraderie energize their on-the-road videos and live performances. The joy they take in being on stage is palpable at every show; having fun and sharing that feeling with the audience is what it’s all about. “It’s always been based on friendship,” says Clark, “which is why I think we get along so well together and why we’re able to tour eleven months out of the year without wanting to kill each other.”
With all their travels and recent success, the band remains bonded by their network of fans, friendship, and hometown pride, always coming back to their home. In fact, We The Kings were awarded the key to the city of Bradenton last year and Travis wears the key around his neck, so wherever the band may travel, they’re never far from home.
Check Yes Juliet
Say You Like Me
We'll Be a Dream