About Tove Lo:
Swedish singer/songwriter Tove Lo was born Ebba Tove Elsa Nilsson on October 29, 1987 in a suburb of Stockholm. Beginning to write poetry and short stories at a young age, she went on to study at the famous Rytmus Musikergymnasiet -- a music-oriented high school comparable to the U.K.'s BRIT School -- where she met and befriended the future members of Icona Pop. After singing in the band Tremblebee, made up of students from the school, and a spell playing one-man-and-his-dog nightclub gigs as frontwoman of a math rock band, she decided to focus on her own songs, spending six months in her shed studio working on a demo. Upon the occasion of a party celebrating Icona Pop's first record deal, she used the opportunity to foist her demo on a staff member at their label, leading to a publishing deal with Warner Chappell and a trip to L.A. to work with fellow Swede and pop songwriting/production supremo Max Martin.
Lo gradually developed her own idiosyncratic style of epic, electronically tinged songwriting with raw, brutally honest lyrics, influenced as much by '80s pop as by contemporary EDM. In 2012 she self-released her debut single, "Love Ballad," a catchy, beat-driven pop track that showcased her powerful voice. It was followed in 2013 by "Habits," a dark breakup anthem that generated such Internet buzz that it led to a deal with Universal. "Habits" and its follow-up, "Out of Mind," which was much in the same vein, appeared on her debut EP for the label, Truth Serum, in 2014. Later that year, her debut album Queen of the Clouds arrived, featuring "Habits" as well as other rawly confessional songs about love and heartache.
Since 1988, Prime Source Productions, Inc. has served as an agency for buyers in corporate entertainment booking, meeting planning and private entertainment as well as an entertainment booking agent and producer of talent, negotiating on your behalf for your private and corporate event, fairs and festivals. We provide corporate entertainers, speakers, sports celebrities and comedians to make your event successful and memorable.
Prime Source Productions, Inc. is a full service talent booking and production company that is recognized industry wide as a premier resource for talent booking, complete turn-key live concerts, contract and artist rider negotiations and management, live event production including sound, lighting, backline, etc. and onsite event management for business meetings, event productions, corporate event entertainers, conventions and private events, fairs and festivals. Our relationships with national talent agencies along with Artists and their management companies offer our clients the most current information regarding any artist of interest, including pricing and availabilities.
Unless you are an experienced entertainment buyer, most people don’t know how to book or hire entertainment. Prime Source Productions, Inc. stays current on artist tours, their future tour plans, and most of all if they make logistical and financial sense for your event.
As an entertainment producer, entertainment consultant and event organizer for special events of all sizes, we do not serve as the exclusive agent, representative or management of any artist. We work for our clients as their representative to contract the Artists, procure production and fulfill the Artist’s rider requirements and help our clients produce or oversee their event resulting in saving our clients money!
If you would like information on how to book or hire Tove Lo for your next corporate/private event, fair, festival or concert, click on the Request Booking Information tab below and one of our booking agents will be glad to help.