About Tonic :
Six Top 10 singles. Over 4 million records sold. Grammy nominations, platinum albums, numerous awards and hit songs around the world, plus the #1 most-played rock song of 1998. Tonic is a musical powerhouse, merging the raw honesty of rock to unabashed melody…and ushering rock n roll into a new millennium. Many bands would be content with that sort of history. Not Tonic. The band is back in the studio after a two-year break, working on a follow up to their last album, Grammy-nominated Head On Straight. “When we play music together it feels like going home,” explains singer and guitarist Emerson Hart. “Getting together, playing some rock-n-roll: it’s the best feeling in the world.”
Hart founded Tonic with guitarist Jeff Russo – a childhood friend – adding bassist Dan Lavery shortly after inception. After storming the charts with debut album Lemon Parade and its monster hit “If You Could Only See,” the band released two additional studio albums (Sugar and Head On Straight) as well as a live EP, Live & Enhanced. They’ve been featured on a number of soundtracks, including the lead single from “American Pie” (“You Wanted More”). The band also released a Greatest Hits CD/DVD package in July of 2009 and a self tiled album in May of 2010. Tonic’s well-earned reputation as a massive live act came at a price. After finding themselves on the road for the better part of a decade, the band was ready to take a breather. “We toured relentlessly,” Lavery admits. “It was a whirlwind.” “We needed a break,” Hart agrees. “We toured for so long – we were on the road for ten years – and everybody needed the room to do something else, work on other projects, and come back stronger.”
In Hart’s case, that meant releasing a critically-acclaimed solo album, 2007’s Cigarettes & Gasoline. The album spawned two Top 20 singles. While Lavery built a recording studio and recorded/toured with a variety of acts including The Fray and the Revisionists, Russo was focused on composing for film and television (including “Crossing Jordan,” “Bionic Woman,” and “The Unusuals”) and releasing an album with side project Low Stars. All three acknowledge the break was a welcome respite. In addition to exploring other creative outlets, the trio focused on their favorite project to date: fatherhood. “Now that I’m a father, I see the world a little differently,” Hart says. “It affects my lyrics and my music; I’m inspired to work harder. We’re all more mature now, and much stronger musicians for it. “Of course,” he adds with a laugh, “We’re in a rock band, so that translates to 60% maturity and 40% nine-year-old.” But it wasn’t long before the band was compelled to get back together and start recording. “Tonic is like my baby,” Russo says. “I know Emerson and Dan feel the same way. My other projects are very important to me, but there’s something both comfortable and exciting about playing together.” “We’ve been doing this long enough – it feels like it’s what we’re meant to do,” Lavery explains. “And once you find the people that you enjoying doing it with, everything just falls into place.”
Since 1988, Prime Source Productions, Inc. has served as an agency for buyers in corporate entertainment booking, meeting planning and private entertainment as well as an entertainment booking agent and producer of talent, negotiating on your behalf for your private and corporate event, fairs and festivals. We provide corporate entertainers, speakers, sports celebrities and comedians to make your event successful and memorable.
Prime Source Productions, Inc. is a full service talent booking and production company that is recognized industry wide as a premier resource for talent booking, complete turn-key live concerts, contract and artist rider negotiations and management, live event production including sound, lighting, backline, etc. and onsite event management for business meetings, event productions, corporate event entertainers, conventions and private events, fairs and festivals. Our relationships with national talent agencies along with Artists and their management companies offer our clients the most current information regarding any artist of interest, including pricing and availabilities.
Unless you are an experienced entertainment buyer, most people don’t know how to book or hire entertainment. Prime Source Productions, Inc. stays current on artist tours, their future tour plans, and most of all if they make logistical and financial sense for your event.
As an entertainment producer, entertainment consultant and event organizer for special events of all sizes, we do not serve as the exclusive agent, representative or management of any artist. We work for our clients as their representative to contract the Artists, procure production and fulfill the Artist’s rider requirements and help our clients produce or oversee their event resulting in saving our clients money!
If you would like information on how to book or hire Tonic for your next corporate/private event, fair, festival or concert, click on the Request Booking Information tab below and one of our booking agents will be glad to help.
If You Could Only See
Waiting for the LIght to Change
You Wanted More
Count on Me
Open Up Your Eyes