Always controversial and uncompromising in his role as hip-hop’s most influential MC – and often its most severe critic – Nas has completed his first new studio album in four years, LIFE IS GOOD, scheduled to arrive in-stores July 17th on Def Jam Recordings. The album’s new advance track, “The Don,” produced by Da Internz, Salaam Remi and the late Heavy D, made its premiere earlier last month on New York DJ Funkmaster Flex’s Hot-97 radio show. “The Don” follows up “Nasty,” issued as an advance single last summer 2011. A third track, “Daughters,” produced by No-I.D., will be available for sale through all digital retailers and services on May 1st.
Response to “The Don” has been nothing short of rapturous. Rolling Stone raves “on his new single, the Queens rap godfather spits vicious rhymes over a rugged, island-flavored beat…if Nas keeps up this level of quality, his new album is going to be like Illmatic all over again.” The epic new video for “The Don” – helmed by up-and-coming young director Aristotle Torres – will see a simultaneous premiere on MTV and VEVO this coming Friday, April 27th. Continuing the excitement, “The Don” will be heard as part of this year’s 2012 NFL Draft proceedings, April 26-28th.
VH1’s “Behind The Music” special on Nas aired last week, and was the music bio franchise’s highest rated special of the this year thusfar. “Behind The Music: NAS” will continue to see airtime throughout the summer.
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