About J. Cole:
In an era saturated with upstart MCs all vying for the coveted status of "next big thing", the story of 24-year old North Carolina native J. Cole (born Jermaine Cole) is a refreshing exception to the quick route for fame and success. The first artist signed to Jay-2's new Roc Nation label, Cole made himself notable through a scholarly approach to the game - no small feat considering his Magna Cum Laude distinction upon graduating from St. John's University. Steadily developing his lyrical skills since the age 12, Cole studied not only the important musical and lyrical content of his youth, but the strategic career moves made by his influential forefathers.
If his sudden christening by JAY-Z shocked the haters, their doubts were quickly refuted when J. Cole dropped his recent mixtape The Warm Up, as well as a coveted guest verse on JAY-Z's Blueprint 3 with "A Star is Born". Soulful and strong, J. Cole's lyrics touch on everything from his upbringing in North Carolina to the poverty and hopelessness that affect his community. The mixtape encapsulates not just who J. Cole is as a rapper, but who he is as an artist and a person. Dealing with contradictions and a poignant self-awareness. J.Cole revels in human nature and all it's-layers and complexities - a refreshingly honest approach. Elaborating on his style, J. Cole states his influences as "everything happening in my life, family problems, relationships, friends. I also take what I see in others' lives around me. I don't want to just tell my story. It's a disservice to just tell my life, I want to appeal to others. I try to find universal things that can apply to others in some way, shape or form."
Taking from his favorite artists a love for powerful storytelling with an intense inner-strength, J. Cole advanced to writing his own lyrics at 15, soon amassing stacks of notebooks filled with rhymes and observations. Without a DJ or producer to provide a beat, he industriously started creating his own using a beat machine given as a present by his mother. From then on J. Cole was constantly creating new music and lyrics leading to his current and flow.
Determined to follow in the footsteps of the greats, J. Cole has dedicated "100% of my energies to making a classic album, something that is going to stand the test of time." Given his history and incomparable talent, the claim is not one to be overlooked
Since 1988, Prime Source Productions, Inc. has served as an agency for buyers in corporate entertainment booking, meeting planning and private entertainment as well as an entertainment booking agent and producer of talent, negotiating on your behalf for your private and corporate event, fairs and festivals. We provide corporate entertainers, speakers, sports celebrities and comedians to make your event successful and memorable.
Prime Source Productions, Inc. is a full service talent booking and production company that is recognized industry wide as a premier resource for talent booking, complete turn-key live concerts, contract and artist rider negotiations and management, live event production including sound, lighting, backline, etc. and onsite event management for business meetings, event productions, corporate event entertainers, conventions and private events, fairs and festivals. Our relationships with national talent agencies along with Artists and their management companies offer our clients the most current information regarding any artist of interest, including pricing and availabilities.
Unless you are an experienced entertainment buyer, most people don’t know how to book or hire entertainment. Prime Source Productions, Inc. stays current on artist tours, their future tour plans, and most of all if they make logistical and financial sense for your event.
As an entertainment producer, entertainment consultant and event organizer for special events of all sizes, we do not serve as the exclusive agent, representative or management of any artist. We work for our clients as their representative to contract the Artists, procure production and fulfill the Artist’s rider requirements and help our clients produce or oversee their event resulting in saving our clients money!
If you would like information on how to book or hire J. Cole for your next corporate/private event, fair, festival or concert, click on the Request Booking Information tab below and one of our booking agents will be glad to help.
Nothing Lasts Forever
Is She Gon Pop