Aloe Blacc

Aloe Blacc
Genres: urban college fairs special events

About Aloe Blacc:

“My purpose for music is positive social change,” says Orange County, California native Aloe Blacc. “Even if the music itself does not explicitly express anything that may signify positive social change, the product of the music will.” He is speaking in general terms regarding his career, but more specifically about the circumstances surrounding his upcoming album, Good Things, co-written by the versatile vocalist and songwriter in conjunction with the in-house production team at Truth & Soul Records. 

Good Things marks a shift in methodology from personal to political for Aloe, who refers to the project as his report on present conditions—joblessness, homeless, the misappropriation of wealth, pillaging of resources, and a universal lack of compassion from the capitalism at-large under which we all function, but some struggle to survive. Song titles such as “You Make Me Smile” and “Miss Fortune,” coupled with airy, ethereal production from Truth & Soul’s Leon Michels and Jeff Silverman mask a foreboding undercurrent in which Aloe crafts lyrics both thoughtful and thought-provoking. Nowhere is this more evident than on lead single, “I Need a Dollar”—commissioned by HBO as the theme music for the series How to Make It in America—because ultimately, that is how to make it in America. 

The first-generation American offspring of Panamanian parents, Aloe has become what writer and activist Amiri Baraka (nee Leroi Jones) once said of John Coltrane. He is a singular “scope of feeling…a more fixed traveler” who has found cohesion in art and life. The path from his 2006 debut, the multi-genre Shine Through, to Good Things is akin to the maturation of Marvin Gaye between That’s the Way Love Is and the What’s Going On masterwork that followed. Aloe has never purported to be any heir to Gaye, but musically, Good Things and What’s Going On are companion pieces as both albums establish a character for the artists that sets them apart from the sea of performers making very vivid and discernible—yet normative and conformist—statements about who they are and what they do. Good Things is a definitive declaration that places Aloe directly in the framework of modern soul. 

At the heart of this musical character is a recession-age Robin Hood, whose goal is to sell and profit from his wares with hope of freeing the less fortunate from the capitalist system that serves as both their oppressor and his motivation. A 2001 graduate of the University of Southern California, Aloe credits a myriad of influences—transcendentalist scholars Henry David Thoreau and Ralph Waldo Emerson, French existentialism, Oprah Winfrey, Tavis Smiley, Cornel West—with leading him from the inner streams of consciousness he possessed as an MC early in his career, to a more disciplined approach to songwriting, and now, the desire to affect change and induce compassion by way of his own success. It is his grand scheme, which, not coincidentally, is also the name of his backing band (The Grand Scheme). The key is compromise and understanding the power of popular art. Aloe is willing to put the gloves on and engage in the marketplace. Good things lie ahead


Since 1988, Prime Source Productions, Inc. has served as an agency for buyers in corporate entertainment booking, meeting planning and private entertainment as well as an entertainment booking agent and producer of talent, negotiating on your behalf for your private and corporate event, fairs and festivals. We provide corporate entertainers, speakers, sports celebrities and comedians to make your event successful and memorable.

Prime Source Productions, Inc. is a full service talent booking and production company that is recognized industry wide as a premier resource for talent booking, complete turn-key live concerts, contract and artist rider negotiations and management, live event production including sound, lighting, backline, etc. and onsite event management for business meetings, event productions, corporate event entertainers, conventions and private events, fairs and festivals. Our relationships with national talent agencies along with Artists and their management companies offer our clients the most current information regarding any artist of interest, including pricing and availabilities.

Unless you are an experienced entertainment buyer, most people don’t know how to book or hire entertainment. Prime Source Productions, Inc. stays current on artist tours, their future tour plans, and most of all if they make logistical and financial sense for your event.

As an entertainment producer, entertainment consultant and event organizer for special events of all sizes, we do not serve as the exclusive agent, representative or management of any artist. We work for our clients as their representative to contract the Artists, procure production and fulfill the Artist’s rider requirements and help our clients produce or oversee their event resulting in saving our clients money!

If you would like information on how to book or hire Aloe Blacc for your next corporate/private event, fair, festival or concert, click on the Request Booking Information tab below and one of our booking agents will be glad to help.

Book This Band

Video Samples
Watch Aloe Blacc on YouTube!
Songs

The Man
I Need A Dollar
Ticking Bomb
The World Is Ours
Love Is The Answer